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Gary
Moss
Gary loves aligning brands because he knows it works through
his experience as a marketeer in a large retailer and as
the Strategic Planning Director of J Walter Thompson. He
spends much of his time with customers and turning this
insight into motivating, inspiring and do-able brand strategies
for his clients.
What I do best:
- brand alignment
- getting at the truth of what people really
think and how it effects what they do and what they buy
- finding new ways
of uncovering the consumer truth and making sense of
it creating brand visions and strategies that work and
are aligned
- creating measurement tools that work
- developing advertising
that is aligned
- coming up with new ideas
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