A brilliant year for brand alignment

As we approach the close of 2012, we've been looking back at a brilliant year for Brand Alignment. We've seen the London Olympics capture the essence of brand GB perfectly helping the nation remember what makes Britain great, and Metro Bank revolutionising the British retail banking sector, infusing a desperately needed point of differentiation and customer focus. However, we have also seen some cases of misalignment: brands claiming one thing but actually acting quite differently; think the tax evasion of Starbucks and Amazon.

Just like yourselves (we're sure!) we've had a busy year at Brand Vista, so we thought to close the year we should share a few of the things that we've created this year and are proud of, and that you might have missed along the way.

The Blog
Andrew's weekly blog is now in full swing, delivering his always amusing and insightful take on the world of brands and the challenges they're facing.

The Aligner
Our monthly reviews of some of the most Aligned (and mis-Aligned!) experiences in the country – and beyond.

Brand Alignment Monitor
Our new brand measurement tool – the Brand Alignment Monitor – was launched this year, and is earning rave reviews!