The new era of branding requires a new era of Brand Measurement. How many times have you been in a market research debrief on your brand and not really known whether you're doing well or badly - and more to the point not knowing what to do about it. So we've responded to client demand, to create what we call the Brand Alignment Monitor - or BAM.

The BAM has got three samples, - your customers, your competitors customers, but also your staff. Because your staff will always know before anyone else what's working and what isn't working and where you are liable to end up. We say that the insides of brands always leak out, and they will know in advance of problems occurring or successes actually beginning to develop.

The scores that you get amongst those three samples are based on the net promoters score, so you get a very simple, positive score, or negative score, out of one hundred. They'll tell you three things, Firstly - you're standing, where it actually starts from and how it's moving towards the vision and the values that you've created for it, the ones that you want to achieve. Secondly - Diagnosis, What is working and what isn't working, so you can work out exactly where to apply effort and resources, to get things back on track. And Thirdly, - What impact has that got on Sales. Propensity to purchase, Recommendation, Advocacy, those really critical things that effect your business on a daily basis.

So we've got clients that know exactly how near they are to their vision and their values, what is and what isn't working so that they can apply action, and also what effect that is having on their bottom line.

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