A New Vision For Blackpool

In 1997 Blackpool learned it would not be the site of the new Super Casino, so the town asked Brand Vista to help them to develop a new Vision and a change plan that would engage a wide range of stakeholders and be a catalyst for regeneration.

Firstly, we explored Blackpool’s current standing. That was the easy bit.
 
Then we went on a massive engagement exercise involving over 50 private and public stakeholders ranging from The Pleasure Beach to B&B owners. We developed a new brand vision, gained buy-in across all the stakeholders and then set about delivering the vision.
 
We have identified 8 critical factors including The Built Environment, Communications and the Local Population. Each critical factor has a delivery team who have walked through the Town and identified critical actions needed to deliver the new vision over a 10 year time frame.

The whole Alignment plan is integrated into the re-generation plan of the town and if you were to go there today you will see some very positive changes already happening.

Blackpool has seen an increase in visitor numbers and a number of tourism based businesses have shifted the demographic profile of their customers. There has also been a leap in hotel accreditation and new major leisure brands have been attracted into Blackpool.