Puzzler Media - Vision fuelled by insight can reach the parts other brands don't even touch.

When you are the most profitable company in your sector with massive brand share it must be tempting to feel that you understand your customers really well and are giving them what they want.

Not the team at Puzzler Media.

They knew that times were a changing with new media and channels to market, and even changes in consumer behaviour, so it was off Exploring and visiting the Jungle to get some insight to help fuel their future vision for the Puzzler brand.

Not only did we come back with great insight into the customers' future views and needs, but also we were able to create really effective customer typology sets and usage occasions that have helped Puzzler drive into new profitable markets and channels.

The vision we helped them build demanded subtle but effective changes to the way they worked and delivered Puzzler to their customers, so alignment really helped them do this effectively and quickly, without too much fuss.
Identifying the "brain fitness" consumer occasion way back in 2004 helped them get a head start on many of the new entries to this particular sector too!