Gala Coral - It is hard to choose one war story about Gala Bingo.

We could write a book.

Gala being one of the major commercial success stories of the last ten years tells it's own story, but an essential part of the script was Alignment and the role played by research.
Gala didn't just do research and report it back in very nice PowerPoint presentations. They wired the findings into their everyday operation and really made their customers their heart and soul. We spend ages in bingo clubs around the country, from Croxteth to Crawley and from Falkirk to Feltham. We uncover the rational and emotional reasons why people do and don't play and establish the emergent trends so Gala can act and keep its brand ahead of the game.